Amazon is planning to make a foray into delivering ready-to-eat meals based on a technology program pioneered by the Army to improve the infamous MRE field rations.
According to a report by Reuters, the online retailer currently trying to acquire Whole Foods is also looking to sell food items like beef stew and vegetable frittatas that would be shelf stable for at least a year.
This is done using a preparation technique called microwave assisted thermal sterilization, or "MATS," which was developed by 915 Labs, a start-up in the Denver area.
Imagine what Amazon can do with MREs. (WATM Archives)
MATS came about as the Army was seeking to improve its Meals Ready to Eat for troops in the field. Traditional methods of preparing shelf-stable foods involve using pressure cookers, which also remove nutrients and alter the food's flavor and texture. This requires the use of additive, including sodium and artificial flavors, according to reports.
The new technology involves putting sealed packages of food into water and using microwaves to heat them. Currently, machines can produce about 1,800 meals per hour, but some machines could produce as many as 225 meals a minute.
Could MATS mean nobody has to have this any more? (WATM Archive)
The shelf-stable foods would be ideal for Amazon's current delivery system, which involves warehouses to store products that are later delivered to customers. Shelf-stable food that is ready-to-eat is seen as a potential "disruptor" in the industry.
"They will test these products with their consumers, and get a sense of where they would go," Greg Spragg, the President and CEO of Solve for Food, told Reuters. The company is based in Arkansas, near the headquarters of Wal-Mart.
MATS could make the MRE look like this K-ration above. (US Army photo)
One bottleneck had been getting approval from the Food and Drug Administration for dishes prepared with MATS. 915 Labs has developed dishes, but is awaiting the go-ahead. Meanwhile, the Australian military has acquired the technology, and several countries in Asia that lack refrigerated supply chains are also purchasing machines.
Oh, and MATS could also be used on MREs, providing the same five-year shelf life that the current versions get as well.