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Trust for Brian Williams, the most popular news anchor in America, has plummeted in one week after he admitted to embellishing a story from his war coverage.
Williams, who anchors "NBC Nightly News," went from being the 23rd-most-trusted person in America a little over a week ago to falling to the 835th spot, The New York Times reports.
The list comes from the Marketing Arm, a research firm that creates a celebrity index for advertisers and media and marketing executives.
Before Williams admitted that he misrepresented an incident in which a helicopter ahead of his was hit by a rocket-propelled grenade while he was in Iraq covering the invasion in 2003, his trustworthiness was on par with that of Denzel Washington, Warren Buffett, and Robin Roberts, according to The Times.
Williams has recounted the Iraq story several times over the past 12 years and has embellished his role in the incident over time. His coverage of Hurricane Katrina has also been called into question. In fact, NBC executives were reportedly warned that Williams was known to embellish stories.
Earlier this month, Williams said on NBC that the helicopter he was flying in was "was forced down after being hit by an RPG." Crew members who were on the helicopter that was actually hit by a rocket-propelled grenade then came forward to say Williams was on another helicopter that arrived at the site later.
Whether Williams' helicopter was hit with small-arms fire (as opposed to an RPG) is in some dispute.
Williams announced over the weekend that he would step down from anchoring "NBC Nightly News" for "several days" in light of the fallout over this story. NBC is now conducting an internal investigation into what happened.
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