So many NFL players love the military and honor military service. Many players have gone overseas on tours with the USO to visit deployed troops and many more come from military families. They go the extra yard for those who served whenever possible.
During Super Bowl Weekend, the NFL hosts a "Super Bowl Experience," a sort of pop-up, interactive theme park where fans and their families can view the Lombardi Trophy, see what it's like to run the NFL combine, and so much more.
Military members, current and prior, get an enhanced experience at the Super Bowl, however, courtesy of USAA, one of the U.S. military's favorite financial services companies. USAA sponsors the Salute to Service Military Appreciation Lounge within the Super Bowl Experience.
It's a place exclusive to service members, veterans, and their families (who don't need to be a USAA member). It's where a series of NFL players with deep ties and affinities for the military and military service give families a more personal experience.
USAA's Salute to Service Lounge was the only stop of its kind during the entire Super Bowl weekend. Veterans and families meet some of their favorite NFL personalities, get signed memorabilia, and listen to NFL stars talk about their experiences in football and with the military.
Even though these NFL legends, past and present, have busy schedules during Super Bowl weekend, not one rushed or hurried military veterans through the autograph lines. They shared stories, hugs, and selfies with any veteran who came by.
— We Are The Mighty (@WeAreTheMighty) February 3, 2018
During the NFL season, USAA sponsors helmet decals recognizing military branches, flyovers, color guards, and even reenlistment ceremonies on the field during NFL games.