'Tis the season for the giving of gifts. 'Tis also the season of FOMUG (Fear Of Messed Up Gifting). We get it. It's hard out there for an elf. Team WATM would like to offer you some guidance.
For you, The Mighty:
~ Our top picks for veteran-positive holiday giving ~
12. Combat Flip Flops
For flip flops and sneakers handmade in international combat zones, talk to Combat Flip Flops. Everything they sell empowers local entrepreneurs seeking to resurrect their communities from the cycle of poverty-bred violence and extremism. Seems like a heavy burden for a humble thong sandal to bear, but founder Matthew Griffin has the humor and the heart to pull it off.
11. Heroes Vodka
For the most patriotic, pro-veteran martini you'll ever have six of, you need a bottle of Heroes Vodka. Founder Travis McVey sought to make the clear spirit of America and hit it out of the park on his first try. A portion of his yearly profits goes directly to AMVETS. Try sipping. You'll be shaken and stirred.
10. Down The Road Beer Co.
For a 4 pack of the most artfully brewed craft beer ever to emerge from the 3rd Armored Cav, seek out Down the Road Beer Co. Founder and veteran brewmaster, Donovan Bailey, has a winning formula at work in his Greater Boston brewery and now you can sample every variety he makes at his brand new taproom.
9. Alpha Outpost
For a tactical subscription box of uncommon design and curation, check out Alpha Outpost. Every box has a theme and every theme gives rise to a new cache of gear that will inspire you to get out there and use your free time for kicking ass.
8. Black Rifle Coffee Co.
For small batch, veteran-roasted coffee with three heaping teaspoons of patriotic sass, chase down a bag of Black Rifle Coffee Co. Their beans yield a cup of joe so black, a sip is like a sniper round to the dome. Lovely.
7. Ranger Up
For big-hearted, patriotic message tees and lighthearted youtube tomfoolery, look no further than Ranger Up. Founder Nick Palmisciano is a vocal advocate of remembering where you came from and the values for which you fought. And in his spare time, he dabbles in action cinema.
6. Stella Valle
For Modern Day Charm Jewelry made by and for #WomanWarriors, give Stella Valle a look. The Dellavalle sisters went to West Point, served tours in Afghanistan, and took Shark Tank by storm in their quest to forge a successful jewelry brand in their own image.
5. Sword & Plough
For fashionable bags made from military surplus by veteran manufacturers, check out Sword & Plough. The Nuñez sisters went to West Point, served with the 10th Special Forces Group, and took Kickstarter by storm in their quest to make an ethical, feminist, pro-veteran fashion accessories brand that gives back as much as it takes.
4. stubble & 'stache
For the premium beard oils, mustache lotions and mutton chop tinctures favored by U.S. Special Forces, you need to track down stubble & 'stache. Founder Nicholas Karnaze started the company in honor of a fallen brother and grooms a war beard for civilian application to this day.
For the best designed, most soundly equipped bug out bag on the market, seek out Uncharted Supply Co. Their seventy2 survival bag gives you everything you need to ace the first 72 hours of an emergency, all in one seriously svelte package.
2. Cappy's Dry Rub
For a tactical array of spices that will 10x your flame-grilling game, load up on Cappy's Dry Rub. LA-based Vietnam vet, Gene "Cappy" Holmon takes his meat seriously and so should you, especially considering how much cooking you're likely to be doing this holiday season.
For all the operationally-perfected tactical wear you could ever need for deployment or rugged homeland applications, pay a visit to Propper. They've been supplying the U.S. military since 1967, including garments, tac bags and body armor. Their spill-proof tactical pants are a godsend around the WATM offices...
For the perfect, vet-sensitive stocking stuffer, optimize his beer with Bottle Breacher. Former Navy SEAL Eli Crane took his garage-mod ammo onto ABC's Shark Tank and walked away with a deal. Almost two years later, there doesn't appear to be a limit to Crane's artistic inventiveness with the .50 caliber shell.
For a thorough schooling in the tactical skills and, more crucially, the head game of survival, enroll in a course at Fieldcraft Survival. Former Green Beret Mike Glover will guide you toward competence in the honorable art of self-reliance and you'll probably only cry a little bit.
For a digital solution to the analog task of getting morale-boosting mail to your loved ones in the field, sign up for Sandboxx. The app-based communications platform transforms your 140 character missives and sentimental selfies into physical letters, and then sends them to servicemembers with a postage-paid, return envelope included.
The Mission Continues
For renewed purpose and service-oriented deployment on the homefront, volunteer with The Mission Continues. They take your hard-won leadership skills and put them to good use in the many American communities badly in need of rebuilding.
Speaking of Propper, they're giving away twelve tactical packs filled with gear from our Holiday Gift Guide. Click this link to enter.