'Tis the season for the giving of gifts. 'Tis also the season of FOMUG (Fear of Messed-Up Gifting). We get it. It's hard out there for an elf. Team WATM would like to offer you some guidance.


For your Secret Santa 007:

~ a bottle of premium, military-grade vodka ~

Would it be a gross generalization to say that military... uhhhh..."spiritual" preferences tend to run toward the darker-colored varieties–the bourbons? The scotches? The whiskeys? And, failing whiskey, beer? Without question, most of the veteran entrepreneurs we've met who operate in the alcoholic beverage sector are almost single-mindedly focused on bringing either whiskey or beer to market.