At the end of 2019, BMC Toys responded to 6-year-old Vivian Lord's inquiry as to why there are only green Army men by designing some green Army women with 15 different poses. Now the toy designer is expanding the set to include military working dogs and their handlers, as well.
"[Please] can you make army girls that look like women," Vivian wrote. "I would play with them every day and my [friends] would [too]!"
Jeff Imel, the owner of the Pennsylvania toy company, launched a Kickstarter campaign with a simple premise: "Customers asked for Plastic Army Women. The story went viral. So, now I'm making them."
BMC Toys designed figures like "Pathfinder Captain" and "Standing Rifleman" among many others. The original 24-piece set included:
- Pathfinder Captain
- Standing Rifleman
- Kneeling Rifleman
- Prone Sniper
- Bazooka Operator
The campaign was such a success that BMC Toys unlocked stretch goals that upgraded the set to 36 figures in with six additional poses:
- Running Rifleman
- Combat Medic
- Low-Crawl Rifleman
- Radio Operator
- Wounded Soldier
- Light Machine Gunner
By Dec. 17, 2019, even more stretch goals had been unlocked, which added the Medical Team and the K9 Team to the set.
"Why do you not make Girl army men[?] My [friend's] mom is in the army [too]!" wrote Vivian, voicing the concerns that many veterans have asked over the years. Introducing young girls to military toys that include them will help shape their ideas of what they can achieve in their lives.
BMC Toys recognized this fact and set to work, hiring a sculptor for their first prototype.
The BMC Female Combat Soldiers, which are marketed as "real American Made plastic heroes, meant to be set up, knocked down, picked up and played with for years to come" are in development for production and will become available in October 2020.
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